Air Canada 737 MAX 8 VR Experience

After the 787 project’s resounding success and popularity at trade shows, Air Canada commissioned Neutral Digital to create a VR experience for their 737 aircraft. A compelling VR narrative shows off the brand’s versatility and commitment to comfort and customer experience across the fleet.

CHALLENGE
After the overwhelming popularity of the Dreamliner experience, Air Canada and Neutral Digital worked together to add an immersive flavour to the 737’s marketing initiative, drilling down on the routes it serves and the things that make the cabin special (the larger overhead bins, for example).

SOLUTION
For the 737 project, we understood the need to help Air Canada market itself as a short-haul carrier par excellence. Therefore, the focal points were a fusion of the onboard menu, the comfort of the cabin and the additional facilities and conveniences added by the aircraft. We created an entirely new interactive routes explorer to demonstrate Air Canada’s extensive coverage with the 737,