British Airways' First Class Cabin Launch with CGI by Neutral Digital

We’re proud to share our work supporting the launch of British Airways’ new First Class cabin — an exciting milestone in British travel design and part of an ambitious $9 billion transformation to its interiors and product line.

Unveiled in London last week and launching in 2026, the A380 First Class cabin represents the pinnacle of sophistication and innovation. Neutral Digital was honoured to be chosen as the 3D agency to bring this vision to life.

Using a digital twin approach, we created a highly accurate, photorealistic environment that maximised opportunities for content creation. These versatile digital assets have been used across 10-meter screens at the launch event, social media campaigns, PR efforts, and more — serving as a powerful content library both now and leading up to the official launch.

Every detail, from photorealistic textures to precision lighting and storytelling, was designed to highlight the craftsmanship behind the seat. This project exemplifies how high-quality 3D visuals can elevate a brand’s storytelling and enhance its impact across multiple platforms.